Every day, the Ghost scans your whole client base for lapsed high-value clients, ranks them by recoverable revenue, and texts the top few a personal note. Quietly. With receipts.
Clients 45–365 days lapsed, ranked by their actual average ticket — not a dumb "we miss you" blast.
Anyone who ignored 4 straight touches gets rested 90 days. Responders get found faster.
No client hears from ANY engine twice in 14 days. Daily cap, quiet hours, monthly reactivation meter — always on.
Flip it on in dry-run and each morning it shows exactly who it WOULD text and for how much — and sends nothing.
When the picks look right for a week, you flip it live. You can flip it back anytime.
Every send is tracked to reply → booking → completed dollars in the attribution loop.
A win-back engine only works if the client feels respected, the admin stays in control, and the owner can prove the dollars. The Ghost is built for all three at once.
The Ghost texts a handful of top-ranked clients a day — a note that sounds like your shop, tied to what they actually book. Nobody gets swept into a mass send.
Touches run ten days apart, and every one re-checks the guards before it sends. Ignore four straight and the system rests you for 90 days. STOP means gone — across every engine.
Dry-run, live, or off — plus a daily cap you set (default 10). Flip live when a week of picks looks right; flip back anytime. Medical sandboxes are hard-locked to dry-run, so test data can never text a real patient.
Each run reports its homework on the pulse strip — "considered 214 · rested 31 · selected 10 · sent 10" — and every send lands in the audit log with who, why, and which engine.
Replies and bookings are tracked on a 7-day window, but revenue only counts when the visit completes. The Sunday digest names the clients and the dollars — attribution, not vibes.
Clients who respond get weighted up in the ranking; chronic ignorers get rested. The same list produces more revenue with fewer sends — the learning loop nobody else in the space closes.
Reactivating a lapsed client costs a text; acquiring a new one costs ads, discounts, and hope. Agencies charge tens of thousands to run one reactivation campaign on a list — the Ghost runs it every day, ranked by value, capped, spaced, and attributed to the completed dollar. It's on the Growth plan at $349/mo.